Canada is one of the forerunners of legalizing both recreational and medicinal marijuana. Since its legalization, cannabis dispensaries and outlets have been growing in number, but not enough to entertain citizens eligible to use the substance.
In Quebec, for example, it was reported that there are only a dozen cannabis stores in the province for its 700,000 people. If you are the type of person who doesn’t want to be bothered by the long distance that you have to take or the extremely low temperature during winter just to reach a cannabis shop, then you would decide to shop online.
However, this is not happening. A report said that most Canadians, actually, prefer to buying marijuana and CBD products from physical stores.
Buying Cannabis Like Buying Groceries
Canadians want to touch and feel the product before buying it. Smelling it will give an assurance to both first timers and experienced buyers that they are buying quality cannabis. This is especially beneficial for inexperienced customers who want to learn more.
“It’s like buying groceries — you like to look at the produce and touch it. You get some information that way that you can’t get online,” Brock University business professor Michael Armstrong said.
Plus, going to a physical store will let buyers sniff more samples that can enhance user experience as well as broaden their choices.
Fear of Divulging Lots Of Information Online
Even if recreational marijuana is already legal in Canada, still a lot of consumers value their privacy and do not want to leave a permanent trail of data required in online shops.
“You have to share your ID in a store, but one you’ve done that, there’s no record of you having been there. You could pay in cash and walk out the door with your plain paper bag. People can see you going in and out of the store, but there’s nothing tracked,” professor Armstrong further elaborated.
The Need For More Readily Available Information
When one buys online, there is nobody (except robots or customer service who may give delayed replies) who will assist buyers and provide them with important information. According to Armstrong, going to a physical store and discussing one’s choice with a sales rep is the fastest and most convenient way to get information.
Deepak Anand, CEO of Materia Ventures, a cannabis supply and distribution company agreed with Armstrong’s idea.
“People want to be able to understand, from people they can trust, how this is going to taste and feel, and how it will make them feel,” Anand said.
In a Reddit thread, some users reacted to the topic.
Some clarified saying that they do not hate buying weed online but are worried about giving their private information or paying through credit card.
Some users alluded about not getting a cheaper price online and thus would still want to go to a black market.
Meanwhile, it is expected that marijuana edibles will be available in stores around October 17, 2019 in time with the second phase of legalizing recreational weed in Canada. The market for cannabis edibles is anticipated to be worth $4.1 billion in Canada and the United States by 2022.